Sunday, August 2, 2009

3D – third time lucky


The first half of 2009 has seen bumper takings at the UK box office – is it the bad weather, good content or 3D? Every major studio now has a 3D release out there and according to the BBC it’s third time lucky for this twice failed wonder format. This week the BBC have also rather helpfully explained just how 3D works. While elsewhere plans are afoot to create Europe’s first 3D TV channel.

What the long term future of 3D actually is, no one knows and it’s almost an aside as it’s the power of 3D to drive forward the digital conversion that everyone is really interested in. Latest estimates claim that 20% of the world’s cinema screens will be digital by 2012. While the recently published UK Film Council’s Statistical Yearbook details that the UK currently has the most digital screens in the Europe – thanks largely to its Digital Screen Network.

What’s really caught my eye this week though is A Pilgrimage. Mark Cousins, Tilda Swinton and a band of 40 fellow adventurous cinema lovers are travelling with a mobile cinema across Scotland and taking in some fabulous scenery and rather splendid films along the way. Follow their progress here.

And finally, the top cinema story of the week is that the ghost of Norwich’s Cinema City has finally been caught on film.

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