It'll come as a surprise to no one that when the trailer for Avatar went online on Apple's site it broke the download record with over 4 million streams. Cinema audiences will finally be able to view this much hyped epic, first conceived by James Cameron over 14 years ago, in full 3D glory when it hits the big screens on 18 December. You can catch Cameron sharing his views on 3D here. And fans of 3D will be thrilled with the news that 3D adverts are on the way.
However, as the engaging, intelligent, beautifully shot, thoroughly thought proving and deliberately low tech Moon proves, it takes more than good CGI to make a good sci-fi movie.
My favourite film related story of the week is the announcement of a new "digi-novel" - a combination of book, movie and website and a taste of things to come as traditionally separate mediums of entertainment start to have fun together. Check out the full story here. While although not cinema related, the slightly unnerving prospect of a digital advertising system that watches you also caught my eye.
Back to cinema and there's plenty of news pouring out of the UK. 4D cinema hits the headlines as the London Eye opens a new 4D cinema attraction, which they've billed as the greatest cinema attraction in the world. And plans are afoot to merge the UK's two flagship film bodies - the UK Film Council and the British Film Institute. Full story here.
UK independents worried about the cost of digital and the very real prospect of going out of business if they don't find the cash to convert, have been thrown a possible lifeline by the Cinema Exhibitors' Association. The Association has confirmed its plans to establish a funding group that will seek the finance to aid the UK's smaller cinema operators to survive the big switch over. Closer to home my much loved local - the Cameo - is asking its cinema goers to help them raise the cash to fund a facelift for this historic old gem.
And to end where I started, in the realm of good sci-fi, Blade Runner has recently been voted the greatest sci-fi film of all time.
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