As the nominations for the 82nd Academy Awards are announced it’s no surprise that Avatar has made its presence known. Does its success at both box office and award nominations prove that 3D is here to stay? Or merely that Mr Cameron knows a thing or two about creating best selling features?
In terms of 3D, its presence is starting to be felt outside of the multiplex experience as Sky announces it will launch this format in pubs soon. More here. And if you have ever wondered how regular films are converted into 3D, here’s all you to know.
The story that caught my eye this week is that UK supermarket giant Tescos are venturing into the world of film production - how things are changing in production as well as distribution and exhibition. It’s a move that I find both inspirational and appalling in the same breath.
On a much sadder note, comes the news that many beautiful old cinemas are under threat. These grand old ladies of Art Deco are incredible, historically important buildings that need long sighted planning and care, not short sighted demolition. It was a fight to keep Miami’s incredible Art Deco and where would South Beach be without it? Councils are merely thinking quick profits and easy solutions and in the process quietly, but definitely, destroying an important part of our social heritage. If they were castles where kings had slept, those that rule might think differently. But these are the palaces of the people where dreams are born, romances blossom and personal histories forged. Shame on those who let this be reduced to rubble.
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