Friday, July 3, 2009

Shift happening and sexy popcorn

Last week tickets to the live streaming of the National Theatre’s production of Phedre flew out of digital cinema’s box offices around the country. In doing so the boundaries and conventions between theatre and cinema blurred and a good time was had by all.

A few days later I attended the Shift Happens conference and watched Pilot Theatre live stream a performance of their production Catcher in Their Eye via the internet. In essence what cost the National £50k, cost Pilot Theatre next to nothing. And it was great watching a live show in York that people in other parts of the UK, Canada and Australia were watching, and commenting upon, at the same time.

The novelty factor of this type of event is short lived. Conversion to digital has cranked up to warp speed and live streaming will be old news sooner than you can learn how to pronounce Phedre. Most of the high profit screens in the US are digital bound and last week Norway announced that all of its cinemas will go digi as soon as funds are raised. And of course Lord Putman has recently been championing the Olympics in 3D at a cinema near you. Check it out here.

All of this said and done my fav rave cinema news of the moment is that popcorn increases your sexual performance. If the Guardian says so it must be true. Read all about it here.

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